Meet The team behind The Syntropy Partnership

Gavin Andrews Heartmath UK

Gavin Andrews

Managing Director

Gavin looks after business strategy, marketing and sales.

He has a background in Media and Training and is Managing Director for HeartMath UK and Ireland. 


Allie Joy Digital Artist

Allie Joy

Art Director

Allie Joy creates and curates the art. 

She has exhibited her art internationally and is an artist in residence at Birmingham Open Media and Pervasive Studio at Watershed, Bristol. 


Mark Soden Malvern365 & Mirror Noir Records

Mark Soden

Music Director

Mark writes, mixes and masters the music for Syntropy States.
He has a background in Media and Hospitality and is currently Managing Partner of Mirror Noir Records & Director of Malvern365 Web Design in Malvern.

Sam Addadahine

Sam Addadahine


Sam built and maintains the Syntropy app. He runs a small app development agency apperfect and has been developing apps for over 10 years. When Sam’s not coding, he’s probably thinking about coding, or you’ll likely find him out exploring the countryside with his dog.

Phoenix Pentney

Phoenix Pentney

Technical Assistant

Phoenix grew up around technology, and is fascinated by all things tech,  especially when it can really help people – like Syntropy. Phoenix describes himself as “just a pretty normal nerd” who loves films, comics and cooking. And he’s a damn fine gamer too!

Mark Soden Malvern365 & Mirror Noir Records

James Williams

Communications Assistant

James watches over Syntropy’s social media platforms and communications. James has a background rooted in editing and writing and you would know something is very wrong if you ever caught him without a book on his person. Ever curious and deeply compassionate, James has a natural love for helping others.